We're using this page as a mapping tool to plan for new content related to the critical aspects of business, whether it be for-profit or not-for-profit.  We believe these principles ( we could call them "concepts" ) are the essential issues to consider when starting and operating a business and it's worth considering whether they extend to our personal and civil relationships.  We won't presume there aren't others.  If you think there are, or you have some thoughts about these, please feel free to let us know.

Integrity- Freedom- Value
- Optimization- Choice/Options- Balance